Understanding Campaigns of Importance
The effective management of product safety is a key element to the integrity and sustainability of any successful global brand. The product safety landscape is rapidly changing with global regulations controlling the safety of retailed consumer products increasing significantly in recent years. Additional influencers such as the NGO community, in particular groups such as Greenpeace (where toxic chemistry is a key agenda item) are also driving change. A proactive approach to product safety ensuring that global regulations and NGO expectations are met is key for a brand to avoid exposure and associated consequences such as reputation damage and litigation.
“…in particular groups such as Greenpeace (where toxic chemistry is a key agenda item) are also driving change.”
NGO campaigns of importance include: